Okay, so you have designed your new website and it has been launched on your web host. The next thing you need to think about is getting people to visit your website and generate some positive buzz about it. The popularity of a website depends to a great extent on people sharing their experiences of the website with others. In the present age of social media, this has become much easier and also more competitive. So you need to really be on top of your game to increase traffic to your website and make the volume of traffic grow over time.
Who are the opinion makers?
First, you need to have a clear idea about the purpose of your website and the audience you are aiming for. You cannot have a website that means everything to everybody. Identify your niche in terms of the content you can regularly share on your website. Second, you need to identify the opinion leaders within your audience. Remember, not every member of your target audience has the same influence over others. In every online community there are individuals who are respected more than the others and their opinions count a lot more than the impressions of the general audience. Get to know who those opinion leaders are in your audience.
What matters to the opinion makers?
Opinion makers are highly motivated people. The fact that their opinions count and have an influence over others shows that they regularly receive information and evaluate it critically before forming an opinion. You may not agree with the views of these opinion makers, which actually makes them more important for attracting visitors to your website. You need to know what their opinions are and what issues matter to them. Find out what stimulates their mind and motivates them to connect with other people in order to express their views.
What should the content be?
If you want to attract opinion makers and high traffic volume to your website, you will have to create content that reflects the interests of the opinion makers. Produce content on issues that matter to the opinion makers and which confirms their beliefs to some extent. Remember that the opinion makers are likely to be experts and therefore you will need to produce rich and detailed content to attract opinion makers. At the same time, you will have to produce digestible content that can be understood by a lay audience.
Make it easier to share
You can increase traffic to your website by making it easier for the content you put up to be share. This can be done by integrating your website to social media so that the content can be shared by visitors within their online friend networks and communities. This increases the visibility of your content and enables more visitors to visit your website. For content to be shared readily, it is important that it be related to topical and current events. People are more likely to share content that is timely and relevant.